JZM Porsche Market Report June 2016

With Brexit and UEFA 2016 distracting consumers, it’s not too surprising that sales have been slower than usual. The overall lack of summer sunshine is also a bit of a downer, but nevertheless, JZM found new homes for a number for Porsches last month.

“Repricing our stock to boost consumer confidence in our market awareness certainly helped to increase showroom footfall, and led to sales,” says Russ Rosenthal, JZM Sales Director. “Price is less of an issue on the rarest Porsche cars, so our policy to stock only the very best examples that need no excuses was another strong factor in recent deals.”

Interest continues in Gen II 997, and all 997 Turbo and Turbo S models. JZM has sold four 997 Turbos in the past four weeks, and is currently looking for more. Rare air-cooled Porsche continues to register interest, with a fine RHD Maritime Blue 964 Turbo (below) bringing many enquiries within a few hours of arrival at JZM HQ. Air-cooled RS has cooled since the 2014 peak, but there are still enquiries coming through for well-priced RHD cars.

“Sales are a mixture of right car, right time, right price,” says Russ. “But dealers must also give buyers the time to decide. With fifty stunning Porsches displayed under cover in our showroom, those new to Porsche can take their time and enjoy the JZM ambience, while getting their heads around the various models. For those more familiar with Porsche, we hold stock of classics and the very latest models, including delivery mileage examples of Cayman GT4 and RHD 991 GT3 RS. Our newest 991 GT3 RS (below) is the cheapest RS on the market by a substantial margin, proving how hard we work in pricing to sell.”

Price is a factor in all sales discussions, but buyers must not mistakenly assume that all Porsche prices are sliding. Classics such as the 930 Turbo and new cars like the Boxster Spyder sell quickly due to low supply and the UK price is not the only concern.

“Brexit is already affecting exchange rates, with Sterling getting cheaper for overseas buyers,’ says Russ. “As JZM deals in both left- and right-hand drive Porsches, and is happy to help with export sales, it will be interesting to see how foreign buyers react to potentially lower prices in the weeks leading up to referendum day.”

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